Template

Instructions

How to make CapWise your own: pages, variables, components, CMS, images, interactions and forms, in the order you will need them.

01

Getting started

CapWise has 30 pages: 26 static pages and 4 CMS templates. Every page shares the Navbar and Footer components, so one edit updates the whole site.

Home
Home 1, Home 2, Home 3. Keep one and set it as the home page in Page settings.
Strategies
Strategies, Strategy template (CMS)
Portfolio
Portfolio 1, Portfolio 2, Portfolio 3, Company template (CMS)
Firm
Investors, Founders, About, Team, Team member template (CMS)
Insights
Insights, Insight template (CMS)
Contact
Contact 1, Contact 2, Contact 3
Investor portal
Sign In, Request Access, Reset Password
Utility
404, 401, Privacy Policy
Template
Style Guide, Licenses, Changelog, Instructions, Overview

Before you launch, delete the home layouts and pages you don't use, then delete or set to draft the Template pages. Replace the sample firm names, figures and people in the CMS with your own.

02

Design system

Every color, font size, line height, letter spacing and radius is a variable. Open the Variables panel and edit a variable to restyle every element bound to it.

Colors
Base, Accent, Neutral, Strategy, Button, Overlay, Glass and Static groups. Accent/Primary is the terracotta highlight. Strategy colors tint the venture, growth, credit and real assets dots.
Typography
Font family, Font Size, Line Height, Letter Spacing and Font Weight in the Base Collection. Its Tablet and Mobile modes scale the type down on smaller screens.
Radius
Image 32, Default 24, Large 20, Small 16, Compact 12, Control 8 and Button (pill).
Spacing
Section Padding (Large, Medium, Small) and Content Width (Container 1040 and narrower widths).
Classes
heading-style-h1 to h6, text-size-large, medium, small and tiny, text-style-badge, padding-global, container-default.

To change the brand color, edit Accent/Primary. To change fonts, add yours in Site settings > Fonts and point the Heading, Body and Badge font variables to them. The Style Guide page shows the type scale, colors, buttons and form fields as they render, so check it after each change.

03

Components

Shared parts are components. Select an instance and edit its props in the right panel. To change a component everywhere, open it from the Components panel and edit the definition.

Navbar
Logo, Strategies and Pages mega menus, mobile menu, Investor login. The Strategies menu is static: edit it when you add or rename a strategy.
Footer
Brand statement, newsletter form, link columns, regulatory line and legal row.
Buttons
Button Primary, Button Secondary, Button Inverse, Button Secondary On Dark, plus Small versions. Props: Text and Link.
Section Header
Badge, Heading, Button text, Button link, Show button, Show badge.
FAQ Item
Question and Answer. A click on the question opens and closes the answer.
Cards
Glass Card, Strategy Card, Portfolio Card, Insight Card, Milestone Card, Strategy Chip.

Inside Collection Lists, card props are bound to CMS fields. To show a different field, change the binding next to the prop.

04

CMS

Four linked collections hold the firm's content. Add an item in the CMS panel and it shows on every list that uses the collection and gets its own page.

Strategies
Name, Number, Order, Summary, Thesis, Ticket Size, Stage, Sectors, Active Fund, Vintage, Fund Size, Fund Status, three figures, Sphere, Cover Image, Colour, Team Lead. Pages at /strategy/name.
Portfolio
Name, Logo, Cover Image, Strategy, Sector, Year Invested, Status, One Line, Story Lead, Story, four figures, Board Member, Quote, Featured, Wall Order, Story Feature. Pages at /company/name.
Team
Name, First Name, Role, Strategy, Office, Joined, Portrait, Short Bio, Bio, Email, LinkedIn, Order, Board Seats. Pages at /team-member/name.
Insights
Name, Category (Letters, Research, News), Author, Date, Read Time, Summary, Cover Image, Body, Featured. Pages at /insight/name.

How the collections connect

  • Company > Strategy: each portfolio company belongs to one strategy.
  • Team member > Strategy: leave it empty for firm-wide roles.
  • Strategy > Team Lead and Company > Board Member point to a team member.
  • Team member > Board Seats lists the companies that partner sits on.
  • Insight > Author points to the team member who wrote it.

Lists sort by Order (Strategies, Team), Year Invested or Wall Order (Portfolio) and Date (Insights). Featured switches choose what the home pages show. Fill in every reference when you add an item, or the related lists and author cards stay empty.

SEO: each collection has an SEO Description field (150 to 160 characters). Template pages use the item Name for the page title and this field for the meta description.

05

Images

Photos on static pages are soft images: a sharp image with a blurred twin layered on top. The twin fades out as the image scrolls into view, so the photo comes into focus.

  • To replace a soft image, replace both files: the sharp image (name.webp) on soft-image_img and its blurred twin (name-blur.webp) on soft-image_blur. Make the twin by blurring a copy of your image heavily and exporting it at the same size.
  • Dark sections use a blurred background image (name-bg.webp) under a shade layer. It is decorative, so keep its alt text empty.
  • CMS images (covers, portraits, spheres, logos) need one file only.
  • Write alt text for every content image in Image settings. Use WebP at twice the display size.
06

Interactions

All motion uses native Webflow interactions, with no custom code. Scroll motion is driven by an animate attribute. To reuse a motion, select an element, open Element settings > Custom attributes and add name animate with one of the values below.

fade-up
Fades in and rises 16 px as it scrolls into view.
fade-up-late
Same as fade-up, 0.2 s later, for an element that follows another reveal.
stagger
Children fade up one after another, 80 ms apart. On a Collection List, put it on the list items wrapper.
stagger-rows
Faster stagger, 40 ms apart, for table rows, logo grids and document lists.
heading-reveal
Heading lines slide up from behind a mask.
word-reveal
Words brighten from 20% as you scroll, for statements and quotes below the fold.
number-reveal
Characters of a figure slide up. Put it on the number text, not on its card.
image-focus
Soft image comes into focus: the blurred twin fades out and the image settles from 104% to 100%.
image-focus-strip
Image focus for a row of soft images, from the center outwards.
glass-rise
Glass card fades up just after the image behind it.
pop-in
Children scale in from 90%, for bubble and sphere groups.
pop-in-center
Pop in starting from the middle child.
float
Slow up and down loop of 6 px. Put it on the inner item, never on the same element as pop-in.
slide-in
Children slide in from the left, for overlapping face and sphere rows.
slide-in-wide
Longer slide in, 80 ms between children.
drift
Parallax: moves 30 px against the scroll. Off on mobile.
drift-soft
Lighter parallax of 20 px. Off on mobile.
line-draw
Children draw from left to right, for bars and tracks.

Other motion

  • Hovers: cards lift 4 px, arrows nudge and card images zoom in. Row background hovers are hover states with a 200 ms transition in the Style panel.
  • FAQ: the FAQ Item component opens and closes its answer on click, wherever you place it.
  • Mega menu: the Strategies and Pages menus fade in on hover. The mobile menu icon turns into a cross.
  • Home 2 stepper: each stage button fills its bar and shows its card. Edit them in the Interactions panel under CapWise · Stage bar fill.
  • Tabs: testimonials and the portfolio, team and insights filters are native Tabs. Set their fade times in Tabs settings.
  • Reduced motion: visitors who turn on reduced motion see every element in its final state, and loops and parallax stay still.

Every interaction is named CapWise · and its purpose in the Interactions panel, so timings and easing can be changed in one place.

07

Forms

  • Contact 1 and Contact 3, the Founders pitch form and the newsletter forms in the Footer and on Insights are native Webflow forms. Submissions appear in Site settings > Forms, where you also set the notification email.
  • Contact 2 has no form: it lists contact routes and offices.
  • Sign In, Request Access and Reset Password are visual only. Connect them to your own authentication, or rebuild them with Webflow Memberships, before you go live.
  • The 401 page is Webflow's password page. It shows when you password protect a page or the site in Page settings or Site settings.
  • To edit success and error messages, select the form and switch its state in Element settings.
08

Fonts and licenses

CapWise uses Geist and Geist Mono, free for commercial use under the SIL Open Font License.

Images were created for CapWise and are cleared for use in the site you build. Company names, logos, people and figures are fictional: replace them with your own. Details for every asset are on the Licenses page.